Marketing Research Capabilities


Innovative Solutions

We are a leading solution provider of sensory and product innovation.

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Product Research

We excel in consumer product research and have provided research support for over 20 years.

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Project Management

We are available to assist you through every stage of your project.

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Category Expertise

Durable Goods
Food Beverage
Health & Beauty
Pet Care

Statistical Tools

Apply research findings to support the growth of your brand and business using our statistical tools.

Our experienced data management team works with you to meet your processing and analysis needs from coding and tabulations to analysis and reports.

Alienation Analysis
Chi-Square & Friedman’s Test

Conjoint Analysis

Derived Importance
Factor Analysis
Hierarchical Analysis
Ideal Point Modeling
Key Drivers Analysis

Segmentation/ Cluster Analysis
Segmentation/ Cluster Analysis

Max-Diff Analysis
Mean-Drop/ Penalty Analysis
Preference Mapping

Principal Component Analysis
Quadrant Analysis
Regression & Correlation
Trade-Off Analysis
Turf Analysis

Data Collection Technology

Capture consumer’s behaviors and emotions with eye tracking and biometric research.

CSS/datatelligence, together with its sister company Test America, operates eye tracking laboratories in key markets to meet your research needs. Test America studios utilize the latest in eye tracking and biometric research technology, consisting of Tobii eye tracking equipment and iMotions Attention Tool software.

eye track
eye track
eye track
eye track
eye track


Areas of interest | Gaze Plots | Heat Maps | Number of Revisits | Primary Emotion
Positive/Negative Emotion | Time Spent | Time to First Fixation

Connect directly with consumers with QualTopics chat moderation software.

QualTopics is a qualitative research tool that allows a moderator to chat one-on-one with a respondent in real time to gain deeper insight into his or her opinions.

CSS’s trained and skilled moderators can interact live with respondents online at any point to add a qualitative component to your research using QualTopics software.

Fast & Affordable

Skilled Moderators

Respondent Anonymity

No Geographical Constraints

Engage your consumers with Survey Passport, our newest mobile application.

Survey Passport is an engagement management application designed to organize and administer any number of respondent interaction points throughout the research process. With Survey Passport, we are in the hands, pockets, and purses of the consumer!


Multiple Uses

Incorporates technology to seamlessly blend quant/qual methodologies


User Friendly

Features an easy-to-use interface for respondents to participate without any hassle

direct access

Direct Access

Allows respondents to participate in research projects directly from their mobile devices


Available for Free

Survey Passport is available for free on Apple and Android devices

  • Android QR Code
  • Apple qr code

Global Reach

At CSS/datatelligence, we recognize the importance of longstanding business partnerships, which provide us with a worldwide network for consumer, sensory, and market research. CSS benefits from preferred pricing through our global partners, giving us the ability to extend those savings to you and allowing us to test almost anywhere.

capabilities map

Test Studio Locations

CSS/datatelligence partners with Test America, which owns and operates 20+ state-of-the-art test studios in major metropolitan areas across the U.S.

Contact Us


Call us at (866) 209-2553

Membership and Affiliates

aimri ama astm bluebook bmra esomar greenbooks ift mrs quirks ssp wbenc insight

We are a leading solution provider of sensory and product innovation.