Coupling qualitative and quantitative research in either order can add depth to your research project. Advanced technology is a key component to enabling a seamless blending of multiple methodologies. Our state-of-the-art technologies allow you to add a qualitative or behavioral element to your quantitative research.
Using either central location or home use testing, an in-depth evaluation of a product category supports your advantages and improvement strategies for your category. For this approach, data is collected on your products and all major competitors as well as strong fringe performing products. Sensory Preference Mapping is often used in conjunction with a category appraisal in order to provide a robust view of the drivers of liking which influence consumers’ acceptance and purchase intent by layering descriptive analysis.
Try CSS Rapid Results, our new program designed to get you the results you need in as few as 5 days, depending on the scope of your project. The CSS Rapid Results suite offers Mobile In-the-Moment and Face-to-Face CLT options: