Central Location Testing (CLT) is considered the most appropriate method for testing concepts, products, packaging, advertising effectiveness, and sensory research. CLT is a great way to gather insights from consumers in a controlled environment at any stage of the research cycle.
We excel in both CLTs and session testing. Whether it is mini sessions of 5 or 6, or large sessions of 20 or more, we recruit and execute these studies daily. CSS/datatelligence has an effective cost structure that is difficult for others to compete with to provide the same services. We are vertically integrated and provide research design, data collection, survey programming, data processing, and data analysis services for complete control over project quality, timing, and deliverables.
CSS/datatelligence has 20+ focus group facilities across the United States. We also offer recruiting, hosting, and moderation services for online focus groups.
Home use tests are recommended to evaluate a product’s characteristics in a typical usage setting. Often, consumers will react differently to a product in their comfortable home environment than they will in a testing facility. Consumer may find new and unique uses for the product or flaws that can be quickly remedied. This type of methodology is a cost effective way to evaluate your product with real consumers before moving forward to volumetric testing and product launch. Consumers can pick up the products for evaluation at our test studios or the product can be shipped directly to their homes.
CSS/datatelligence has a dedicated department to handle all your on-premise interviewing needs. We specialize in on-premise evaluations, store audits, mystery shops, and more. Use CSS/datatelligence’s professional staff of on-premise interviewers to gain a better understanding of consumer interactions and perceptions about their shopping experience. On-premise interviewing is less costly than CLTs and garners the highest quality data at the point of purchase. CSS/ datatelligence supplies our on-premise interviewers with the best in data collection technology:
CSS/datatelligence has extensive reach in the United States and maintains tight quality controls with management by our corporate on-site division. Customer satisfaction surveys, store audits, shopalongs, and mystery shopping are examples of methodologies of on-premise studies we conduct on a regular basis.
CSS/Datatelligence is expanding our reach through the utilization of mobile research to engage smart phone users and efficient capture information from consumers when we have their attention.
CSS/datatelligence offers global recruiting services with more than 20 U.S. test studios, 400k+ member online panel, and international partnerships. We provide innovative recruitment techniques to find your target consumer. We offer multiple recruiting resources with a two-step screening process.
In addition to these resources, we can assess public areas to target the hard-to-reach individuals that would otherwise be unreachable. Before a respondent is confirmed for participation in a project, s/he is contacted and screened again for both qualifications and commitment. These reminder calls are managed from our corporate offices.
Discrimination Testing constitutes a major foundation for sensory evaluation and consumer testing. These methods uncover the overall similarity & difference about stimulus and product equivalence before initiation of descriptive panels or consumer evaluations are relevant. In many applications involving product or process changes, difference testing is often the most appropriate first step mechanism to determine the next research steps. Our sensory professionals have a strong understanding for triangle, alternate forced choice and difference from control methods.
These immersions take place in the respondent’s home environment and provide a deep look into the consumer’s buying habits. These in depth discussions delve into purchase habits and attitudes. In home observations uncover purchase habits and life cycles of products. In addition, CSS/datatelligence can utilize technology or in-person observations to record and evaluate the daily routines of respondents, such as doing the laundry or preparing a meal. Subconscious needs or wants may only become apparent through normal, everyday behavior and unobtrusive observation. As a result, the in-home exploration option provides clients with the behavioral and habitual information needed to enrich product innovation efforts.
CSS/datatelligence’s Shopper Immersion Ethnographic Program utilizes our shop-along research methodology to better understand the functional and emotional influences that shape a consumer’s attitudes and behaviors throughout the purchase cycle. These immersions start and end at the respondent’s home and also include visits to retail outlets.
With CSS/datatelligence’s Survey Passport, we are able to collect quantitative data about pre-planning/post-shopping activities and combine this with documented in-store behaviors directly from consumers. We can also collect shopper data from the same individuals as they visit different stores or across multiple purchase occasions.
Our joint venture with Strategir provides us with a worldwide network for consumer, sensory, and market research. Together, Strategir and CSS/datatelligence have formed a powerful alliance that offers stateof-the-art packaging research using life-sized shelf displays with indepth analysis of packaging performance. At Strategir-CSS, we are highly focused on product, packaging, shelf, and shopper insights.